AI Visibility — AEO + GEO
AEO helps people find you. GEO helps AI understand why it should recommend you.
AEO is the foundation. GEO is the larger system: making your company discoverable, understandable, trustworthy, and authoritative wherever AI systems look for answers.
Presence. Trust. Authority.
Presence
- Technical SEO and AI-crawler accessibility
- Indexation, rendering, architecture, internal linking, and page experience
- Clear organization, service, product, location, and expert information
- Structured data that matches visible content
- Answer-ready pages based on real customer questions
- Monthly technical audits and change tracking
Trust
- Entity consistency and reputation hygiene
- Authoritative profiles and industry sources
- Reviews and customer evidence
- Relevant community participation and third-party references
- Content distribution beyond the company website
- Monitoring for incorrect or inconsistent representation
Authority
- Executive and subject-matter-expert positioning
- Original research, data, analysis, and points of view
- Interview-led thought leadership
- Digital PR and reputable contributed content
- Expert author pages and durable topic ownership
- Visibility measurement across target questions and buying journeys
Measurement
Technical readiness
Monthly crawl, indexation, architecture, structured-data, and content-quality audits.
Platform visibility
Generative-search impressions, citations, referenced pages, and referral traffic where the platforms make those metrics available.
Answer share
A repeatable benchmark of whether the company appears for priority questions, how it is described, and which sources are cited.
Starting investment
AEO foundation
The technical and content foundation. Scope varies by site size, market competition, implementation requirements, and available internal resources.
- Technical SEO and AI-crawler accessibility
- Structured data that matches visible content
- Answer-ready pages based on real customer questions
- Monthly technical audits and change tracking
Full GEO program
The larger system: presence, trust, and authority across the information ecosystem. Scope varies by site size, market competition, implementation requirements, and available internal resources.
- Everything in the AEO foundation
- Entity consistency and reputation hygiene
- Executive and subject-matter-expert positioning
- Original research and interview-led thought leadership
- Visibility measurement across target questions and buying journeys
Common questions
What is the difference between AEO and GEO?
AEO—answer engine optimization—is the technical and content foundation: making sure AI systems can access your site, understand what you do, and find answer-ready pages that match real customer questions. GEO—generative engine optimization—is the larger system built on that foundation: presence, trust, and authority across the broader information ecosystem, so generative systems understand why they should recommend you, not just that you exist.
How do companies get found in ChatGPT?
Start by allowing OAI-SearchBot so ChatGPT search can crawl your site, then make the site technically accessible and answer-ready. Beyond your own site, generative systems weigh what the rest of the web says: consistent entity information, authoritative profiles, reviews, and credible third-party references. Inclusion can never be guaranteed—but discoverability, clarity, and authority can be built deliberately.
Can GEO guarantee AI citations or recommendations?
No—and you should be skeptical of anyone who says otherwise. Models, search systems, and platform reporting change constantly. What GEO can do is systematically improve the inputs those systems rely on: technical accessibility, consistent entity information, credible third-party evidence, and genuine authority. I measure answer share across your priority questions so progress is visible, but placement is never guaranteed.
Find out how AI sees your company.
A 30-minute fit and framing call. We will look at where you stand and whether this is worth doing.
Book a conversation